Make Your Gameday Epic
Based on my original idea to merge the worlds of Pepsi, the NFL and Gladiator II, we created a film that embodied the hype, drama and power of gameday.
Scripted by me and directed by Jake Scott, the project wove branded content and entertainment together to create a standout cultural moment.
My involvement:
Originated the core campaign idea to merge the worlds of Pepsi, NFL and Gladiator II
Wrote the script and shaped the narrative tone to embody hype, drama and gameday power
Partnered closely with director Jake Scott through development and execution
Oversaw creative direction ensuring the idea held with craft and clarity
Supported delivery of final assets to client
Deliverables:
Hero film
Script / creative copy
Campaign creative direction