Make Your Gameday Epic

Based on my original idea to merge the worlds of Pepsi, the NFL and Gladiator II, we created a film that embodied the hype, drama and power of gameday.

Scripted by me and directed by Jake Scott, the project wove branded content and entertainment together to create a standout cultural moment.

 
 

My involvement:

  • Originated the core campaign idea to merge the worlds of Pepsi, NFL and Gladiator II

  • Wrote the script and shaped the narrative tone to embody hype, drama and gameday power

  • Partnered closely with director Jake Scott through development and execution

  • Oversaw creative direction ensuring the idea held with craft and clarity

  • Supported delivery of final assets to client

Deliverables:

  • Hero film

  • Script / creative copy

  • Campaign creative direction

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adidas x Joy Crookes