adidas x Marimekko
Inspired by the curve of the body, freedom of movement and the design of the new Marimekko x adidas collaboration, I developed a strategy and concept that integrated these elements into a single, cohesive content piece.
We cast a series of powerful dancers and choreographers to create the routine, embodying a sense of release, enjoyment and self-love.
From initial strategy through to final delivery, I oversaw and ensured quality of content, as well as loyalty to my initial idea.
My involvement:
Developed the creative strategy and central concept
Shaped a cohesive content piece that translated product and feeling into choreography and performance
On-set support and hands-on involvement in capturing social content
Cast dancers and choreographers to embody release, joy and self-love through movement
Oversaw creative development to keep the output elevated, intentional and on-brand
Deliverables:
Hero content piece
Hero and product stills
Social-first visual assets
Campaign copy and brand positioning
