I’d rather go naked than wear fur.
With Gillian Anderson in front of the camera and a campaign that had already made waves, I created the visual treatment and approach to this shoot.
My involvement:
Developed the visual treatment and creative approach for the campaign
Supported shoot creative direction, ensuring clarity, tone and impact
Worked closely with team to align visuals with PETA’s bold, uncompromising brand identity
Supported delivery and refinement of final content
Deliverables:
Shoot treatment / creative approach
Campaign imagery / stills
Digital / social assets