My involvement:

• Originated the concept blending film themes with fashion, beauty and lifestyle for social-first storytelling

• Developed a visual approach built around sisters / close friends to communicate female strength and empowerment

• Conceptualised campaign content and shaped creative direction through production

• Supported on-set, ensuring content captured the right feeling, tone and message

• Oversaw delivery of all content pieces to client

Deliverables:

• Social-first campaign content suite

• Film / video assets

• Stills / visual assets

• Messaging / campaign copy