Fashion may be fast, but style takes time.
Created, written and directed by me, the campaign partnered with Armani Exchange to challenge fast fashion with style.
My involvement:
Created, wrote and directed the campaign
Developed the strategic approach and core concept tackling fast fashion through style and tone
Led the creative process end-to-end from concept through production and delivery
Oversaw post and final delivery, ensuring craft and concept stayed intact
Deliverables:
Hero film / campaign content
Visual assets / stills
Final delivered content suite
We could have formed this effect in post, but the process of capturing it on set in an organic way created unexpected shapes and colours.