My involvement:

• Originated the core campaign idea and creative platform

• Developed the visual direction and tone, ensuring the work felt premium, cinematic and intentional

• Led concept development from strategy through to execution

• Played a key role on-set, supporting direction and overseeing content capture

• Oversaw delivery across all assets, ensuring quality and loyalty to the original idea throughout

Deliverables:

• Campaign film

• Social cutdowns

• Social stills

• Campaign copy

• Strategy and positioning