Evolution, it’s in our nature.
This cross category collection from adidas and Marimekko offered the perfect opportunity to place some much needed focus on women in sport.
Creatures of change, not habit.
With a strategy focused on the resilience, rebellion, and inherent adaptability of the female athlete, we set out to show that women in sport are the powerful advocates of strength through versatility.
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Charles Darwin
